Gift card programs are very popular nowadays, mostly in the case when a person does not want to buy a present to someone else, thus he or she decides to buy a gift card, so the other person will be able to buy anything he or she wants using the money from the gift card. This seems interesting and comes in handy when you do not know what present to buy for someone; but let us take a look at the other side, the seller’s side. How to apply for a gift card program? What are the advantages and benefits? Is it worth it?
If you are a business owner and you are interested in a gift card program, you should first call the bank with which you had opened your merchant account, and they might be able o help you. If not, then you will have to search for the best gift card programs in your area. You should do this even if the bank is able to help you, because you might find a better, a more convenient offer. Let us now talk about the benefits of a gift card program!
One of the most important benefits of having a gift card program is that your business has an extra amount of publicity. Most people buy gift cards for someone else, so one more person will visit your shop when he or she will decide to spend the money from the gift card. Besides the extra publicity, you should know that the person, who spends the money from the gift card, probably will spend some more money on other products, so you will have some extra income. All this is good, but you might think that a gift card program costs too much, and it will not worth it. You are wrong!
Gift card programs have quite reduced costs nowadays, and they have many benefits compared to a gift certificate. Here they are: your gift card can be personalized, or if you want the cheaper version, it can be only semi-customized, the option is yours. Since it is a card, it is easier to carry, and avoids all the problems which might come out when people use gift certificates. It is handled electronically, so it reduces your paperwork, thus making it easier both for the client and for the business owner. It also can be used as store credit or refund activity. Using a gift card is very convenient, let us see the numbers now!
According to statistics, almost 50% of people would like to receive a gift card, more than 50 million people bought gift cards in the last years, and more than 50% of these people spend more money than the original amount from the card. People consider gift cards more convenient than gift certificates, because they do not have to spend all the money at once, the card will update the balance after every use. Even older people think that gift cards are convenient, but people over 65 will spend a little less money on gift cards, than other age groups. The statistics look even better for the future: the National Retail Federation predicts that gift card sales will increase in the next few years, so every business owner should think about a gift card program!
Gift card programs are a great success all over the world, so if you are a business owner you should think about opening such a program. After all gift cards make you free publicity and people like to use them!